Today, Muncie Civic is the only remaining theater in downtown Muncie, which at one point featured eleven playhouses. It is home to a full season of community theatre, which includes six Main Stage shows (such as Peter Pan, Monty Python’s Spamalot, and The Color Purple), a Studio Theatre series with six productions each year, and a youth performance program with over 250 participants annually. In addition, Muncie Civic provides opportunities for other organizations to use the theater for screenings, performances, and filming. Muncie Civic is an active community partner that continually seeks ways to welcome more people through its doors for an evening out at the theatre.
These recent efforts have resulted in some of the most successful seasons in years. Season ticket sales have increased 10% every year over the last four years, and single ticket sales increased a total of 61% in the last three years. As Muncie Civic strives to remain a vibrant community partner, it has also worked to build a more solvent and stable theatre through rigorous governance, a clear vision, and focused budgeting. The growth in management has had a major effect on revenue. The overall budget has increased by 56% in merely three years. As Muncie Civic’s financial opportunities increase, so does its commitment to being good stewards of the increased gifts, ticket revenue, and grants received.
This growth was achieved at a time when there is a growing array of entertainment options that are just a click away. Muncie Civic has remained viable because it recognizes the power within the participatory process of live theatre – the power not just to entertain, but also to change lives and communities.